May 21, 2022
The idea around a unique value proposition is: can you do something different or better than your competitor in order to create a new customer? What are some ways to stand out? Often the first solution is to compete on price, but this may not be the best strategy. There are multiple vectors for achieving differentiation that may work much better: brand, quality of service, variety of service and more. In this Saturday Q&A, Daniel breaks down some pro-tips for determining your UVP.
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⌛Timestamps⌛
(06:45)
Isaac’s question from the NWP
Discord: How to evaluate a unique value proposition and determine
its validity in your target market?
(12:20)
Strength of
Seduction: Danial break
down the UVPs of his own
brand/company
(14:36)
Do you even need MULTIPLE points of
difference or just one really strong UVP? Daniel compares various
software UVPs
(20:18) Always
consider your UVP from the customer’s perspective.
(23:48) UVPs in
Web3/NFTs
(26:04)
Developing the UVP for the New Wave
brand: staying flexible and focusing long-term
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📖 Resources Mentioned
📖
Strength
of Seduction by Daniel
DiPiazza
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None of the contents of this
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