Jul 28, 2022
EP189: A great business model starts with being
passionate about your product w/Tero Isokauppila
of Four Sigmatic
The New Wave Podcast: Daily Conversations On
Web3.0, Business, Psychology, Psychedelics & More.
A Show For People Seeking
Spiritual, Psychological And Financial Sovereignty. Hosted By
Best-Selling Author, Speaker and Entrepreneur Daniel
DiPiazza.
Tero Isokauppila, President of Four Sigmatic and Author
of Healing
Mushrooms, joins Daniel
to discuss his passion for
fungi, the
importance of team and business basics. Tero is known by many as
the face of Four Sigmatic but all of the people on his team are essential
to the success of the business. What started in Finland as a small
group of men running the business has turned into an international
organization where a majority of the employees are North American
females. If you would like to know how a business model based on
foraging in nature for food turned into a health food craze, you
will enjoy this episode.
Tweetables:
“A lot of value created in the world is done by collaboration.” @iamtero
“Try improving your craft instead of always hustling.” @iamtero
“It has been my experience there
is no correlation between age and wisdom.” @Rich20Something
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⌛Timestamps⌛
(05:37)
When Vogue wanted to do a story
before the U.S. launch, Tero knew he was on to
something.
(10:59) Entrepreneurs are the asset, not their products.
(13:07) The importance of team.
(16:02) Making amazing relationships online is a powerful experience.
(18:29) Don't become attached to results, instead enjoy the process.
(24:35) If you get the basics of your business right you can figure out the rest as you grow.
(32:57) Four
Sigmatic adds mushrooms to coffee and chocolate to cover up their
bitterness.
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🌎
Connect with guest Tero
Isokauppila 🌎
👉http://www.teroisokauppila.com/
👉LinkedIn
👉Insta
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📖
Resources Mentioned
📖
Mentioned in This Episode:
Funky Business
Forever, by Jonas
Ridderstråle and Kjell A. Nordström
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🎤
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None of the contents of this
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Entrepreneur is educational and entertainment content only.
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